Dubai

ADNEC Services, the event agency arm of ADNEC Group, has partnered with event management company Kenes Group to launch exclusive conventions and exhibitions across various sectors in Abu Dhabi. The partnership aims to enhance the emirate’s status as a leading destination for MICE events. ADNEC Services will launch several exclusive events across key sectors in Abu Dhabi, as well as partner with institutions to launch such events.

The agreement was signed by Ahmed Shaker, CEO of ADNEC Services, and Dan Rivlin, Executive Chairman and Chief Vision Officer of Kenes Group. The partnership will strengthen ADNEC’s direct and indirect economic contribution to the national business tourism sector, improve knowledge transfer and localization in several key sectors, and strengthen Abu Dhabi’s position as the commercial tourism capital of the region.

Dan Rivlin believes that the collaboration with ADNEC Group is a step towards consolidating an international gathering in Abu Dhabi that will bring together guest professionals from various industries and the latest technology to enhance the guest experience. Kenes believes ADNEC Services is an ideal partner in terms of the value, support, and expertise they can provide.

The strategic partnership will help Kenes achieve its goal of creating the world’s largest guest tech event, which will transform the guest experience across multiple industries. ADNEC Group plays a key role in furthering Abu Dhabi’s economic diversification by supporting the emerging interests of businesses in the Emirate and the UAE while showcasing Abu Dhabi as a fast-growing and dynamic business and tourism destination.