Toyota is set to introduce a new SUV, possibly named the Toyota FJ Cruiser or Land Cruiser FJ, as a smaller and more affordable alternative to its popular Fortuner.

The SUV is expected to debut globally by the end of this year, with Thailand being the first market to witness its launch.

The speculation gained momentum after Toyota Motor Asia Pacific (TMAP) president Hao Quoc Tien hinted at expanding the IMV 0 platform beyond pickups.

The upcoming SUV is expected to share its underpinnings with the Toyota Hilux Champ pickup truck, which has already made its mark in Thailand and Indonesia.

The new SUV, expected to share the 2,750mm wheelbase with the Innova Crysta and Fortuner, will maintain the boxy, retro aesthetic of the Hilux Champ while offering premium touches.

The Mini Fortuner SUV, set to debut later this year, is expected to inherit the Hilux Champ’s basic dashboard design with enhanced materials, a larger touchscreen system, and additional tech features.

The IMV 0 platform will allow for a range of engine options, including diesel engines from 2.4-litre to 2.8-litre and a 2.7-litre petrol engine currently used in the Fortuner in India.

With the cancellation of the all-new C-SUV (Codename 340D) for the Indian market, speculation suggests the new rugged SUV could be a suitable alternative.

Media reports suggest Toyota has approved an investment plan for a third facility to build the SUV, indicating a potential introduction in India.

The FJ Cruiser, also known as the Land Cruiser FJ, is anticipated to blend Toyota’s signature ruggedness with affordability and versatility.